Visual- I actually don't have a visual at this moment for my ad. My client sent me the wrong attachment by mistake and the problem hasn't yet been rectified.
Headline- 4-on-4 basketball tournament
Subhead- Want to test your skill against other students and faculty members?
Swing Line- I didn't think this was necessary because the body copy had the same effect.
Body copy- The Quest for the Kingdom Cup is an annual tournament put on by the exercise science department as a friendly competition.
Zinger-The Kingdom Cup is awarded to the last and best team standing.
Call to Action- Get your team together and sign up for the tournament, which takes place at 6 o’clock on Tuesday, April 20.
Logo/Slogan/Tagline- I chose not to include this mainly because the exercise department doesn’t have a slogan, tagline or logo. Making one didn’t seem necessary because it might swing the feel of the ad to something other than it just being a fun event.
Mandatories- Sign up is in the exercise science wing until 4:30 on the day of the event. The cost is $20 per team.
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Headline: You need something that grabs attention.
Subhead: Don't ask, tell: "Test your skill against..."
Body copy: Include the date here. Formal names of departments are capitalized. Why call it a friendly competition?
Zinger: Tighten this to something like: The last team standing wins.
Call to Action: Tighten this: Get your team together and sign up.
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