Good and Bad Advertisement

I don't think this ad is very well done mainly because it won't appeal to many people and some if not most will be offended by it. The ad isn't the sort that can be used in many different avenues or magazines. The one bit of writing on there isn't worded well and it appears to be done wrong.

I think this ad was well done because it has a good strategic message, supporting benefits, it is relatively short and eye catching.

bad PR

Kanye West, popular musical artist freaks out when Twitter allows fake accounts to spread misinformation about him.
These false facts make his beloved and devoted fans question his personality. They begin to spread slander of their own completely unconnected to Twitter. His record sales plunge. However, drug and alcohol sales grow in Hollywood.
Kanye’s own words, “The people at Twitter know I don’t have a f—ing Twitter so for them to allow someone to pose as me and accumulate over a million names is irresponsible and deceitful to their faithful users.”
Twitter suffered negative press coverage because of their slow response in removing the fake Tweeters as well as not being able to stop the wave of West hate from spreading. The press coverage, though only lasting a short while, was embarrassing to the networking site. Luckily for them, West enjoyed the attention and was kind enough to take most of the brunt away from them. This happened after he realized that citizens cared less about him and more about Twitters’ slow response time.
West, after posting this hateful and angry message about Twitter, joins Twitter and begins to spread his own ridiculous and un-charming things about himself. This will certainly stop people from impersonating him. They will certainly be unable to make him seem like more of an ass than he already is.
Twitter eventually gained something from this because more people joined so that they might be able to read the idiocy’s that came from West’s fingers and mind.

I would have simply been quicker to respond to the false stories and offered a sincere apology. Mr. West has never been one to be gracious so he wouldn’t have accepted it.

http://prprofessionals.wordpress.com/2009/07/27/5-pr-disasters-of-2009/

Snocross

Gwen Cook
Lyndon State is speeding towards potential students
Gregory J. Ledoux is a Visiting Assistant Professor in the Lyndon State College Department of Exercise Science. In his spare time, Professor Ledoux races Snocross for Lyndon State College Racing.
Snowmobile racing is a hobby that Ledoux is particularly passionate about. The downside to hobbies is that they all cost money. Luckily for him, his employer caught on to this unique way to advertise.
He is the driver and owner of a Polaris racing snowmobile with Lyndon State College’s logo surrounded by a honeycomb design and Polaris red. His racing number is 14x.
Ledoux-Team Snocross Racing was established in 2004 and is a five-person team that has seen much success. However, Ledoux has been riding for much longer than he has been racing.
“I have been riding snowmobiles for 8 years, and racing for 3.” Said Ledoux. “I was late coming into the sport, as most start when they are 8 years old!
They will again be competing in the Rock Maple Racing and Northeast Snocross Tour Trail division – New York, New Hampshire and Vermont events, including two in Barton.
Lyndon State College is the proud primary sponsor of Ledoux-Team Racing.
Other members of this team Ledoux-Team are:
Jeff Manning the Chief Mechanical Engineer, Hazen Converse the Mechanical Engineer, Andrea Lontine, Team Massage Therapist and Mike Dente another LSC member and the Team Photographer.

In all of the events that they have attended, they have been fiercely competitive and placed well. On February 13th they competed in the International Series of Champions Pro-Snocross event at Rockingham Park in Salem, NH. They managed a respectable 7th place in both heats and a final placement of 6th.

When asked why he raced, other than to advertise for his job he said this; ““I had a crazy friend in high school that raced, and I got sick of watching him have fun,” said Ledoux. “I love it because it allows me to express my more aggressive side. I have never felt a rush like I do when I race.”
While Lyndon State is their primary sponsor, they have the Village Bike Shop from Littleton, NH as their secondary source and many other tier three sponsors that enable them to compete and travel to all of the events.

So far this year they have competed in four races and improved a great deal, even having three team firsts. On January 23, they qualified for their first final in team history at their race in Belmont, NH. They had their best race to at the Orleans County Fairgrounds in Barton, VT on February 27th, day one of the two-day event. In the first heat, Ledoux got 2nd place, which is the best finish in the team history. In the second heat, they sped to a 3rd place finish and in the final event they landed at 3rd place, which was their first podium finish in team history.

The final race of the year takes place once again in Barton, Vermont at the Orleans County Fairgrounds on March 6th and 7th. Anyone is welcome to attend not only to watch the races but the cheer on one of LSC’s finest.