Good and Bad Press Releases

http://www.prnewswire.com/news-releases/velazquez-comments-on-small-business-administration-budget-for-fiscal-year-2011-83362972.html

I feel this is a bad press release or at least poorly done. The title isn't something that would catch my eye and draw me in to read more. Also, all it comprises of is a small paragraph for an opener and the rest is her comment which is more like a speech.

http://www.prnewswire.com/news-releases/postal-service-offers-love-letters-from-ella-83369942.html

A good press release is well written to the point that when it is turned into an actual news story. Upon reading this one, I felt that it was ready to go straight to print. The title was catchy and the story well written and appealing enough for me to want to read it straight through.

http://www.prnewswire.com/news-releases/volkswagen-of-america-announces-january-sales-83370002.html

This press release is well done because it emphasizes growth in America. They make sure to point out numerous times that there has been a gain in profits which is a very important thing and will appeal to readers, given the depression our country is facing. Having lots of stats are good things to include in a press release concerning sales figures.

http://www.prnewswire.com/news-releases/sinovac-announces-closing-of-common-share-offering-83376957.html

This press release is very negative. They state the closing of the common share offering and the reasons why it is closing but offer no positive outlook for the future. At the end of the press release they say that the announcement includes many forward-looking statements but they say quite clearly that they will not update them according to changes occurring. They don't care about including forward-looking statements and I think that the press release emphasizing that fact doesn't make for a very good release.